Hey there! I’m an experiential and events producer with 10 years of hands-on experience taking big creative ideas and making them happen in the real world. I’m based in Toronto, but I routinely partner with brands and agencies worldwide.
I bring a holistic, 360-degree approach to experiential production and account leadership. While a core part of my role is bridging creative teams and fabrication crew, bringing builds to life on time and on budget. I handle the entire program picture. I lead client communication, steward complex budgets, coordinate technical vendor teams, navigate city permitting, and run live show-floor operations. Whether it’s a massive consumer fan fest, an intimate luxury pop-up, an executive dinner or a global corporate conference, I ensure every detail works operationally and fiscally.
Experiential & Event Production
I step in at the Executive Producer, Senior Producer, or Producer level to take ambitious creative concepts and engineer them for the real world. Acting as the operational bridge between agency creative team and scenic fabrication shops. I lead complex builds from kickoff through strike. From high-volume B2C consumer pop-ups and luxury VIP activations to multi-day B2B corporate summits, I take full ownership of multi-million dollar P&Ls, technical AV riders, and on-site Union crews. I also consult with agencies and brand teams to audit production pipelines, build bulletproof workback schedules, and train internal teams on vendor procurement and technical build execution.
Account Management & Client Services
I provide embedded client leadership at the Account Director, Senior Account Manager, or Account Manager level: ensuring seamless communication, agency profitability, and trust between brands and creative teams. With a producer's eye for execution, I manage client scopes, lead executive status meetings, steer multi-stakeholder alignments, and protect budget margins without compromising creative ambition or client relationships.